Posted on March 31, 2010.
Search Engine Marketing - Maximize The Triangle of relevance with Google The "Triangle of relevance" is used to describe the relationship between the text in a landing page, ad sponsorship, and the keyword or phrase that has entered into a search engine. Google focuses on relevance as it seeks to ensure that visitors have a positive experience by getting search results relevant to their search. I will describe the specific steps an advertiser can take to optimize their landing pages and advertising effectiveness in their sponsored efforts to search engine marketing.
Relevance landing pages
The product, if you want, any search engine landing pages that result. The relevance of the page on the search terms determines if the page displayed in a search and in what capacity. Google algorithm scores each page and / or related sponsored ad for keywords or phrase and uses that information to help determine the order in which landing pages and AdWords ads are placed. The algorithm also monitors the amount of time a visitor spends on a page and includes this in the score.
optimization of search engines (SEO) techniques such as placing keywords in the page title and body of the page can sometimes affect the position of a page in search results. But of greater importance to the Google algorithm is whether or not the keywords are on the landing page and they are randomly included simply to increase the density of keywords on the page.
A common scenario is for Web developers to design a number of pages for the same product specific to certain keywords. Using this method, you can end up with 10 or more landing pages for each of your products. This can be expensive, time consuming and difficult to maintain that regular updates are required on each page.
This can be done much more effectively by the right to use a product search Chameleon. This product uses scripts on a landing page and an announcement regarding sponsorship to adjust the text in the destination page in REAL TIME as keywords typed into the search bar. The script can be used in the title page or anywhere in the body. This not only development time, but updates the page much easier since you do not work with a page.
It also ensures your page will be useful for research regardless of the search term entered. This may be a factor in the decision of a visitor to spend more time on a landing page. A seller is then able to maximize the relevance of their landing pages by automating previously manual processes.
Relevance AdWords Advertising and commercial
The "Triangle of relevance" would not be complete without the search terms are included in the title and / or body of your ad sponsored. Google and most search engines will highlight your search terms in the sponsored listing wherever it appears. This allows your ad to stand out and attract the attention of the visitor that your ad is relevant to their search.
So instead of loading your Adwords campaigns with many irrelevant keywords, it is best to use a single keyword or phrase that is relevant to your ad to appear in his title and body of the ad. This means that you must write multiple ads to a specific word or phrase for your Adwords campaigns. This not only makes your ad more relevant, but it pre-qualifies your prospect that the announcement contains specific key words they seek.
Another way to really improve the visibility of your ad is sponsored to have the keyword or phrase in the destination URL at the bottom of the ad. If you use an affiliate link, you can not get such a good click through rate as a Non-Affiliated, because people respond more favorably to your ad, if they think you're the product.
